I did say it has been a busy period didn’t I! Here’s another brand I have been working on…
Electrical Renovations is a new company, a reliable and multi-talented company, ready to transform your home.
It’s ever so difficult to find a reliable, friendly and honest electrician/ builder/ decorator these days. Seeing how some companies can manipulate and take advantage of those of us who don’t have the first clue about DIY – it is refreshing to see someone on the scene who is none of things!
Based in Hertfordshire, Electrical Renovations are ready and raring to help you! I have worked with them to create a professional and effective logo and brand identity.
From a page full of different ideas; with some focusing on one element of Electrical Renovations’ expertise, others looking at their wider spectrum of skills; we took two forward.
This ‘electric bolt’ was the first I developed. Brilliant and bright, you certainly wouldn’t be able to miss their van passing by! Clean, simple and professional – sums them up perfectly so far.
It also worked nicely with on stationery, as you can see…
However, the consensus was that this logo screams ‘ELECTRICIAN’, which yes is correct – however Electrical Renovations are much much, more than just your local electrician. This is their Unique Selling Point (USP) and therefore is something that should definitely be demonstrated instantly through their logo. Why employ several workmen, when you can have one? You can save time, money and keep consistency – seems like a great idea to me!
Idea 2 was the ‘jack of all trades’ concept. As you can see, it covers all aspects of the business and sets out your expectations.
We aren’t being quite as ‘in your face’ here, instead it is just a modest and honest representation of the services you can expect to receive. Nothing more, nothing less. Exactly what you are looking for when skipping through the yellow pages – perfect!
This logo works in a more conventional way, but leaves their business cards looking ultra professional. Using the icons as a pattern on the reverse ties the card together, and with a spot varnish on these icons, it is the icing on the cake!
We cannot forget the paperwork either – all of Electrical Renovations’ paperwork is branded up, here I’ve used the rounded edges to create a strong format.
Watch this space as I am still working on adverts and the finishing touches to the rest of Electrical Renovations stationery set.
And remember, if your company needs a help in hand to catch the eye of your prospective clients, get in contact for a competitive quote! Just visit www.helenshillabeer.co.uk to find out more!
