It was quite a while since I completed The Lugano Guest House’s new look website… however I am pleased to say it didn’t end there – I have still been extremely busy helping them refresh other elements within the hotel to be consistent with their new site.
A visitors experience is influenced by every element of their stay, from the friendly welcome on arrival and the cleanliness of the rooms to the professionalism of the fire notice, presentation of their information pack and finally the breakfast menu in the morning. All these things are equally important and despite the service at The Lugano being up to scratch, these other design elements just weren’t quite to the same standard. But that was back then – things have changed – and you now won’t be disappointed!
I started with their menu – originally this was just a double sided, laminated sheet, which was propped up by the salt and pepper shakers. It did it’s job, but it didn’t wow you! I adopted the content and re-created the menu in a small A5 folded down to A6 format. Still laminated, but this time, the card is trimmed down so there’s no messy rim around the edge.
A bold and eye catching cover speaks for itself and shows you what to expect – not just a full english, but by the looks of it a well thought out, nicely presented and tasty one too.
Inside is simple – to the point and easy to understand. Nothing more, nothing less!
Within each room you will also see new signage and information pack covers, following the same branding.
It’s natural for us to judge places by their appearance, whether rightly or wrongly. But with a little bit of work, this can work in your favour, letting you stand out amongst your competition and help ensure a new group of customers to come back again soon.
The Lugano Guest House in Weston-super-Mare are available for bookings now! Visit www.thelugano.co.uk to check availability.
